IBM Acquires Tealeaf To Add Customer Buying Analytics To Smarter Commerce Products

Another week, another IBM acquisition. Big Blue has announced the purchase of Tealeaf Technology, which provides customer experience analytics software that helps organizations access information about consumer web experiences. Financial details were not disclosed. Basically, Tealeaf's software captures and records what each customer is doing and seeing in real-time on every page and across all site visits, down to the page-by-page, browser-level experience. By capturing every single customer's visit, as well as the reaction of the site in response to the customer's requests, Tealeaf captures both the quantitative and qualitative details of every single interaction. This data is then used towards optimizing the customer experience.

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